Feminine wardrobe with cultural influences for a contemporary woman.
Phrint is a women’s apparel brand that aims to exalt the mix of African Zulu cultural heritage and its legacy found on the west side of Colombia in conjunction with classic and traditional colors and silhouettes.
Our brand welcomes all women from all backgrounds, cultures, and ethnicities to navigate the cultural side of fashion in a respectful, subtle, and comfortable way.
The Brand
A multicultural, dynamic woman, has a jovial spirit, is hard-working, sociable, and independent. She is in constant search, exploration, and evolution of her professional, personal, and emotional development. She is sensitive to change, and easily adopts new alternatives to which she is faced.
The Phrint woman always looks for discretion and elegance. She is a city dweller and in her free time, she looks for spaces and cultural events that provide her with information, make her spirit vibe, and fill her with new sensations. Look for versatility, practicality, and functionality in the wardrobe that allows her to perform several tasks a day and move without problem from one place and occasion to another without losing the sense of aesthetics.
The Target Market
The game between lively prints and neutral colors is part of the brand's DNA, to provide the balance that the Phrint woman seeks in her day-to-day, allowing her to feel confident and exploiting her feminine qualities to the full.
Our Collections are created from deep research into the Zulu culture and its legacy in the Pacific side of Colombia. We create harmonious patterns from vegetation, musical instruments, food sensations, colors, etc where they coexist with classic monochromatic colors on each garment
The Prints
The collection “Find Your Way Back” is built where greyscale and vibrant colors become one, offering timeless yet fun looks that connect with a variety of emotions through the exploration of representative symbols and patterns.
Low Fidelity Designs
Technical Drawing
The strength, power, and elegance of women are represented in this collection, based on the elderflower and symbolic elements of the African Zulu culture to create sets of patterns and nuances that give a touch of vivacity to the garments.
The Product
